You have a new law practice and you know you need to focus on law firm marketing in order to get the word out. But, you’ve got about a million other things on your to-do list. You keep putting off marketing efforts because honestly, you don’t really even know where to begin.
If this sounds like you, don’t worry. Many lawyers are uncomfortable with marketing because they believe it makes them appear sales-y and unprofessional.
It’s totally fine to feel this way. But, then you also need to be fine with other law firms who are engaging in marketing practices stealing your clients.
Simply put, you need to focus on marketing in order to stay ahead of the competition.
However, this doesn’t mean you need to be using gimmicky sales tactics. The marketing landscape has changed tremendously over the past decade, and the advertising means of yesterday no longer apply today.
So how do you approach law firm marketing in this day and age?
Let’s take a look at what you need to do.
Focus on Informing
Educating consumers is important in every type of industry.
However, it’s especially important in the legal world. When clients engage in a legal case, they always have something major at stake- money, reputation, freedom, or responsibilities.
Therefore, it’s important your marketing efforts are focused on educating your clients. This is the best way to establish trust with clients and build a healthy relationship.
Luckily, there are plenty of opportunities to educate your clients in today’s technology-driven world. You can write in-depth blog posts, ebooks, or white papers. Or, create videos and post them to your social media accounts.
Whatever method you choose, make sure the main goal is to inform, not to sell. People will back off if they feel like you’re trying to push them into your services.
Forget Phone Books, It’s All About SEO
It used to be that when someone needed a lawyer, they’d pick up a phone book and call around.
Today, this is no longer the case. When people want to hire a lawyer, the first place they often turn to is a search engine.
In fact, 93% of online experiences begin with a search engine.
Therefore, you need to focus on SEO. This stands for search engine optimization, and it’s the process in which you optimize your website to achieve higher rankings on search results.
There’s a lot that comes with SEO, and if you really want to achieve awesome results, it’s best to hire an SEO expert. But in short, it’s all about creating a website that has unique, useful content for your clients.
Think From the Client’s Perspective
You may think that you’re killing it with your website design. But, if you haven’t tried to look at things from your client’s perspective, your efforts may be fruitless.
Are you making it easy for clients to contact you for more information? Is your website adapted for mobile use? Are you writing in terms the average person can understand, or are you using fancy lawyer lingo?
Making sure you’re taking a client-centric approach can make a big difference in the results you see from your marketing efforts.
Law Firm Marketing: Wrap Up
We hope this article helps you better approach your law firm marketing strategies.
If you have any questions about these methods, please drop us a comment below.