In our previous post on Why SEO is important to a business, we revealed that 91% of users don’t make it past the first page of Google when searching the web.
Improving your search rank is the best method of increasing organic traffic to your website.
With 32.5% of all traffic going to the first search engine result it’s important for you to rank as high as possible to maximize your websites potential.
However, rankings are not built on traffic alone. There are many other factors taken into consideration and web-design plays a key role in getting on the first page of Google.
If you search for a high ranking keyword you will likely find that all websites on the first page have a very high standard of web design.
A well-designed website will attract a lot of viewers and in return help your search rank.
In this guide, we are going to show the crucial steps to getting on the first page of Google in relation to web design.
Let’s get to it!
In short, if your website is not optimized for mobile it may never make it on the first page of Google.
With almost 60% of all internet searches being made from mobile devices, it is more crucial than ever before to have your website optimized for mobile users.
Gone are the days where you can get away with using a desktop site for mobile users or not even offering one at all. Mobile users simply won’t put up with slow or clunky web pages and will just leave your site.
This increases your bounce rate and kills any potential for multiple sessions from the one user and ruins the potential of gaining a subscriber/customer.
When Google crawls your site it places more of an emphasis on mobile optimization than ever before and will severely penalize your websites search ranking for not being mobile-friendly.
You may have the greatest looking, feature-packed website out there… but if it results in your web page loading slowly then it will seriously affect your chances of getting on the first page of Google.
A study has shown that 70% of mobile users will bail on a website if it doesn’t load within 3 seconds. In fact, even major companies like Amazon and Wallmart have found that there is a direct correlation between how fast their web pages load and conversion rates.
Google is focused on their users, they want to give them the best experience possible and that means directing them to websites that load quickly.
Here are a few tips on how to improve your websites loading speed:
- Optimize visuals: Photographs, pictures, and graphics should be optimized to the lowest size possible while still maintaining good quality.
- Reduce the number of plugins: plugins are a fantastic feature but each one that is loaded onto your site increases the loading speed. By cutting back to the essentials you can bring your site up to speed.
- Remove unnecessary features: Animations, sound and special effects may be ‘cool’ but they can cause more harm than good. While we are not completely against them their usefulness should be seriously considered.
- Upgrade your hosting plan: All the optimization in the world won’t give you a lightning fast loading speed if your hosting isn’t up to par. It may be an extra cost, but it could end up paying for itself if it results in getting on the first page of Google.
- Clean up your code: By minimizing your CSS or streamlining your loading procedure you could speed up your site significantly.
Use opt-ins appropriately
We have all experienced a website that hasn’t used opt-ins appropriately. Incessant, poorly designed, hard to exit ‘pop-ups’ and opt-ins can frustrate users and have an adverse effect of actually driving them away.
An important part of your web design should be creating opt-ins that are smooth, don’t dominate a users experience and are easy to opt in or exit out of.
That being said, by not using opt-ins you could be severely damaging your potential to make it to the first page of Google.
Opt-ins like a MailChimp email list are an extremely powerful way to convert one-off visitors to regulars and drive consistent and significant traffic to your website.
There are plenty of great web design methods to give your users the best experience possible when it comes to opting ins. Code can be created to only show the pop-up to first-time visitors or after a user has been on a web page for a certain amount of time.
Information is clear and accessible
Most of the time users will be coming to your web page for information. In today’s world of web design, we can become so focused on fancy features that we forget to focus on the truly important thing.
Making sure the information on your website is clear and accessible.
When it comes to web design you will want to nail these basics.
- Font readability: size, style, color.
- Content to be laid out in a user-friendly fashion – plenty of text breaks, use of visuals etc.
- Color scheme: clean, clear and aesthetically pleasing.
- Navigation: easy, fast and straightforward.
- Well sign posted: how easy is it for a user to find out where you or located or how to contact you?
- Solid landing page: You want the first place a user lands on your website to direct them clearly to where they want to go.
By including something as simple as a social media sign up or share option into your web design you could generate a ton of new links and traffic for your website.
Backlinks generated from social media shares are a great indicator to Google that people are talking about your website which will help you get one step closer to getting on the first page of Google.
Need help with your web design to get on the first page of Google?
Here at Adxotic, we offer a wide range of web design packages to suit all your business needs.
For a completely tailored experience check out our custom web design service to stand out from your competitors and get to that coveted first page of Google.
If you’re ready to give your site a design makeover and shoot up the search rankings, contact us today.