As a business owner, you know how important it is to properly advertise your business. But the internet has complicated matters by some degree.
You’ve probably heard all sorts of buzz terms like SEO, SEM, sales funnels, ROI, and the like. But do they really mean anything? And if so, what do you need to know to make sure you’re getting the best out of your site?
The short answer is yes, each term means something distinct and uniquely important.
But one term, in particular, SEO, is perhaps more important than the rest. Read on to learn more about SEO and its relationship to your sales growth.
The Relationship Between SEO and Sales Growth
What is SEO?
Before we can talk about why SEO is so important to your sales growth, let’s take a moment to discuss the term itself.
SEO, or search engine optimization, refers to a website’s placement on a search engine. The more you optimize your site for SEO, the higher your site will rank.
While it’s a bit disingenuous to say that Google created SEO, they had a huge part in shaping it. Since they’re the largest player in the market, they have the most control.
Google created a guide of practices websites should use to increase their rankings. This guide included everything from keyword usage to usability features.
But things are a bit more complicated than that.
See, the algorithm that Google uses to rank websites changes. In fact, it changes on a near-constant basis. Your site may need to hire a bit of outside help to keep up with it all.
To simplify things, think of a search engine as a ladder. Your SEO ranking is where your website is on that ladder. The higher your site, the better your ranking.
So What Does SEO Have to Do With Sales?
Since you’re essentially competing with every other site within your industry, SEO is of great significance. It can lead new customers to your site and turn those leads into sales.
Every day, millions of users log on to their search engine of choice looking for a business like yours. You’ve already got a huge built-in audience just waiting to discover you!
All you have to do is make sure that your site is tailored to Google’s liking to get those all-important leads. The more leads your site can generate, the greater your chance of a conversion.
Therefore, your main goal needs to be getting users to your landing page.
Once you have a user on your landing page, you can start the conversion process. Whether you want to generate traffic for ads or sign someone up for your mailing list, your landing page is where you’ll get to see that sales growth.
But to get people to your site, you’ll need to work on creating great content with effective keywords. This is easier said than done and often takes a bit of research.
Think about the search terms your audience is likely to use and try and incorporate them. Use specific keywords, often including a local term if you’re a smaller business.
Strong SEO Generates Strong Sales Growth
Your site needs great a great SEO strategy to generate those high-quality leads.
Be sure to get in touch for a free quote and see how much of a difference an optimized website can make.