Are you a small to medium-sized business thinking about web design and SEO?
Your online presence can be a major factor in the growth and success of your business!
But do you know how to use SEO elements for smart web design?
Or maybe, do you have no idea where to start?
We can help!
When it comes to SEO website design, the below are important ideas to consider for the success of your business.
SEO website design is all about five things…
Balancing function with design
Yes, good SEO practice is vital to your online success.
Your website must be optimized to attract the maximum amount of traffic possible.
You should employ SEO tactics that direct people to your website and focus on improving your organic rankings.
However, you can’t just stop there.
Your website must be simple and painless to navigate.
The design of the website should attract readers and make them want to read or learn more.
Short, easy-to-read sentences should be paired with clear, quality images for the best results.
Prioritizing premium web design is just as important as the SEO strategies you employ.
It is extremely important for your website to be user-friendly. We’ll go into more of this below, but your website must be pleasing to the eye and enjoyable to use.
Even if your SEO tactics are on par–if your site is poorly designed, the traffic you’ve worked so hard to bring to you will grow frustrated and lose interest.
It’s best to lay the groundwork for optimum SEO rankings first and then proceed from there to design your website.
Remember: both function and design are equally important!
Using images correctly
Designing a quality website isn’t just about including images. The way you use them is important, too.
You may have a beautifully designed page, but you must use those elements correctly in order to draw traffic.
First, it’s important to always use Alt tags on your images. Of these Alt tags, at least one should be a focus keyword for your article.
Images should be scaled and optimized to fit your post properly. Images that are too small or too large are not helpful; they are distracting and may even frustrate your reader.
Of course, all images used should be relevant to your topic! They should clearly depict their subject and should act as a visual aid to your readers.
Images and other media help to express your ideas in a more clear way. Do not include images that do not help your reader understand your message better.
Creating unique content
In order to drive traffic to your site, you must offer something that is valuable, something that will make readers want to check out your site.
Google wants to lead its users to valuable content with relevant, helpful answers to their search.
Nobody wants to read the exact same thing over and over again. Google knows this and wants to help its users get the most out of their searches.
Thus, you will not get good results if you are simply recycling the same old content that users can find elsewhere on the Internet.
Provide information from your unique perspective as an authority and develop your own style.
Offering unique, interesting content also leads to brand loyalty. Brand loyalty sustains high engagement and repeat customers.
In this same vein, you should be using unique and interesting meta descriptions for each one of your web pages.
Unique meta descriptions on each of your pages will help boost your SEO rankings, and creating unique content is just one way to accomplish this organically.
There are two different kinds of links you can use on your website: inbound and outbound.
Inbound links, of course, direct your readers to other pages within your own website.
You can link to other relevant posts and content they might find helpful on your website.
You can also direct them to your contact page (like we just did!) or anywhere else you may want them to end up.
Outbound links, on the other hand, show your readers content that is outside your own website.
You can link to articles, posts, and websites that your readers may find useful in order to help them better understand your message.
Outbound links also help to show Google what your website is about, which will help your SEO rankings.
Including links throughout your website is both attractive and useful and is an essential part of SEO website design.
Website performance is key.
Online readers (and potential customers) want to visit a site that is responsive and fast.
Media used on your website should load quickly and correctly, at lightning speed.
Of course, this ties into your website design in that readers will much prefer spending time on a website with elements that are ready when they are!
But did you know that your website’s performance could also affect your search rankings?
Believe it or not, page speed factors into Google’s website ranking algorithm.
In fact, the speed of your website affects every other metric you already know to be important!
A slow website will lead to a high bounce rate…poor conversion rates…a low search ranking…fewer page views…unhappy readers…the loss of potential customers…and worse.
In fact, a one-second delay can cause a 7% decrease in conversions–that means 7% fewer sales or hundreds (even thousands) of dollars less than you could be earning!
Your website should not only be fast, it should offer users a seamless experience across both desktop and mobile devices. It should work perfectly on both.
SEO Website Design and You
As you can see, SEO website design is about having both good SEO tools in place and good website design.
Both must work hand-in-hand in order to provide you with optimal results from your web efforts.
For the reasons listed above, website design is just as important as SEO functionality, and vice versa.
Understand the importance of having an SEO-optimized site that is attractive and efficient!