In today’s digital landscape, you need a stellar design for anyone to look twice at your site. If your current design isn’t up to par, you may need to look into new web design services.
You have a website. You have content. It looks fine, right?
How do you know if you need a new design for your website? We’ve got 10 clues here for you.
Not mobile optimized
Today, the public at large has traded their keyboard and mouse for a small, compact touchscreen. Our phones are taking on the bulk of a good amount of Internet activity that used to be relegated to computers.
Smaller screens come with different specifications for websites than desktops or laptops do. Just from a size perspective, your site isn’t going to look the same between the two.
Pull up your business’ website on your phone. Is it functional? Is everything where it’s supposed to be?
If it hasn’t been updated in a while, it’s probably a labyrinthine, jumbled mess.
If that describes your website, you can be sure that you need new web design ASAP.
Do you know what coding language your website was built in?
It’s possible you don’t, or only your programmer knows. However, if it’s been a while since you dusted off your old URL, it’s possible your site was built using a script that’s now out of date.
Why does this matter?
Mobile devices can’t read certain scripts. iPhones and iPads don’t support Flash, for starters.
Also, depending on the script, search engines may not be able to read your site. This means that your content can be amazing, but your SEO can still fail. Hard.
Speaking of search engine rankings, do you know what yours are? Where does your website fall when it comes into the bottomless pits of Google or Bing?
Just as technology is constantly evolving, SEO technology is doing the same. Remember when the easiest way to boost your ratings was to stuff your content with as many keywords as possible?
If your SEO is failing and your content isn’t great, you’ll definitely want to invest in new web design. This can help put you on the right track to developing a stellar website.
Can’t hold visitors
Check out your web analytics. There, you’ll be able to see what percentage of your audience is sticking around on your website, and who’s heading for the metaphorical door instantly.
Obviously, you want the percentage of visitors staying to be higher than those not. However, if the numbers are reversed, you’re probably not getting the ROI you need or want from your website.
If that’s the case, new web design can be a turning point for your website. It gives your audience something nice to look at, and it coerces them to stick around.
Web design trends change just as quickly as anything else in the digital jungle. What looks clean and sleek now probably won’t in a year.
Think back to when your website was first designed. Take note of the elements it includes.
If you’re still dealing with a splash page studded with lots of pixelated animated gifs, you’re definitely going to want to sit down with a web design specialist to get you out of the 1990s.
Presumably, you’re still working in the 21st century, but this still counts. A study conducted by ResearchGate indicated that 94% of customers stated that they found websites with good design to be more trustworthy.
Let’s face it: we’re all busy. We don’t have a lot of time to wait around for things that can move faster – like websites, for instance.
If your business’ website is slow, you’re going to irritate people. Those irritated people are then going to close your site before it loads and move onto a faster one.
This goes on to hurt your search engine rankings.
Look into web design that will speed up your website. This will help customers stick around and ensure that they have no complaints!
It doesn’t suit your business
Brands change. In today’s world, nothing is infinite.
As your business evolves, it’s possible that your needs for your website have changed as well.
However, you may think that just having the website is good enough. Your website isn’t a business card: it’s a representation of your business as it currently stands.
If you need to update your website, look into new web design services that will represent the current you!
You grew up
We all make mistakes.
Even when we think we’re adults, we make mistakes. Even if you run a company, we can guarantee you’ve made some.
However, as we grow up, we need to make changes to our lives… and our websites. An amateur website can be spotted a mile away, in Internet measurements.
Never stop polishing your website and updating it for today’s audience. Make sure your website is sleek and easy to navigate.
Can’t be updated
Updates used to be difficult. You had to log onto the server, find the right file, code it correctly, and cross your fingers and hope the output was what you were going for.
We’ll say it again: times change.
Due to the advent of content management systems, updating your website has never been easier, if it’s up to date.
If you’re still updating your site the old-school way (or you’ve given up entirely because of that very reason), new web design can catapult you into the future.
You don’t give it out
This is probably the bottom line when it comes to deciding to invest in new web design: do you tell people about your website?
While not a business card, your website is a great way to raise awareness of your brand.
If you’re not giving out your URL to interested parties, you might be embarrassed. If you’re embarrassed, you need to take the steps to fix it.
Do you need new web design services?
If, while reading this list, a couple of points struck a nerve or rang true, don’t sit there in a nervous sweat: Do something about it!
There are many reasons to invest in new design services. Even if you don’t think you need them, it’s never a bad idea.
If you’re curious what our design services can do for your website, contact us!