Staying on top of the latest web design trends is vital to growing your business.
Users trust sites that are visually appealing, easy to navigate, and of course, with the times. There’s a big difference between what looks great in terms of web design now and what looked great 10 years ago.
So, if you feel like your site is a little behind the times, read on to check out the top 2018 web design trends.
Even though the mobile first trend didn’t start in 2018, this trend is now more important than ever.
This is because mobile browsing has officially surpassed desktop browsing. Therefore, you need to make sure your site is both desktop-friendly and mobile-friendly.
If it isn’t mobile friendly, you will miss out on a huge customer base. This may mean having to forgo some beautiful photos displayed on your desktop site, but it’s worth it for user experience.
However, designers are getting better and better at making mobile design as beautiful, intuitive, and sophisticated as desktop design.
When in doubt, stick to black and white, right?
Well, in 2018 there should be no doubt about the colors you need on your site. In 2018, more and more designers are going for bold and bright colors, and you should too.
This trend is due in part to the fact that advances in technology have made it easier for screens to reproduce bright and vibrant colors.
Whatever the reason, using bold colors can help you attract new audience members and give you an edgier, less conventional look.
If you’re looking to diversify the media on your site, then illustrations are the way to go.
Illustrations are charming and energetic, and they can really help bring out the personality of your brand.
If your brand is typically perceived as serious and you’d like to give it a lighter tone, the illustrations are they way to go. Just make sure you hire a real professional to handle them.
When it comes to 2018 web design trends, color isn’t the only thing that’s taking a risk and going bold. Typography is as well.
Designers have caught on to the power typography can have on users. Therefore, in 2018, we can expect to see adventurous typography. Large letters and custom fonts will start sprouting up more and more.
Designers will be implementing inventive typography for both the sake of aesthetic and the sake of emphasis. Needless to say, 2018 will definitely not be a year of subtlety.
Why be symmetrical when you can be asymmetrical?
The trend of unconventional, asymmetrical layouts started in 2017 and is expected to go strong into 2018.
This type of layout is great for brands that are already seen as experimental, and for brands who would like to appear this way.
Ready to Implement These 2018 Web DesignTrends?
Now that you’re aware of the 2018 web design trends, it’s time to figure out how to incorporate them into your site.
And don’t worry, you don’t need to be a web design expert. Contact us for help!