Having a website is an important part of having a successful business in the modern age. Just as importantly, that website has to be well designed.
Imagine you want a nice hot bowl of soup. Do you go into the run-down restaurant that looks like it hasn’t been cleaned since Reagan was in office, or do you go to the trendy hot spot with the easy to read menu and basic levels of cleanliness?
This metaphor is a bit forced, but it outlines the importance of website design. That nasty dive could have the best soup in the world but it doesn’t matter how good it is if there aren’t any customers coming through the door.
Do I have your attention yet? If you’re not sold on the importance of website design, check out the sections below. They’ll tell you exactly what can go wrong if your website isn’t up to snuff.
Your Competitors Understand The Importance Of Website Design, And If You Don’t You’ll Be Doing Their Work For Them
Your competitors understand the importance of website design because it’s the easiest way to make their services appear competitive to yours. So if you don’t have a website, or you have a poorly designed one, you’ll be helping them get more customers.
Non-functional means different things to different people. In this situation, we’re defining non-functional as a website that doesn’t have a layout that helps the consumer fulfill their needs.
Lacking things like contact information, detailed information on the product(s), and mobile functionality can make your website frustrating to use. Mobile functionality is arguably the most important of these, with smartphones currently being the most popular way to browse the internet.
If no one can find what they want on your website they’re going to go to someone else. It’s that simple.
A Good Website Gives You A 24/7 Presence
A small business doesn’t have the resources to make their service available 24/7. Heck, even most medium to large businesses aren’t able to do that.
However, if you have a solid website you at least have a constant presence. Think of it like this, if someone knows that you perform a service they want they might check you out. And if you’re not available they’ll move on to someone else.
But, if you can maintain a strong website that does a good job of informing your potential clients you can avoid them moving on immediately. Sure, they may still check out your competitors but you go from being a name checked off a list to an option that they’ll keep in mind.
If that website is also well designed and allows them to find whatever information they’re looking for quickly it’ll make them even more likely to come back.
A Good Website Builds Credibility
Think for a second about the perspective of your customers. If you can’t set up a quality website why would they trust you to do anything else for them?
Almost every company has a website because everyone has started to realize the importance of website design. Having a poorly designed website makes you look less competent than your competitors, because if they can do it why can’t you?
Customers are in a vulnerable position when they first approach any business for a service. Because of this, you need to assure them that the service you provide is a quality option.
You Can Influence Your Story
Due to the digital nature of our world, the story of your business is written by thousands of different voices. There’s no controlling that.
Though, with a well-designed website, you can highlight positive aspects of your performance in a way that will convince your customers that you can be trusted.
We’ve all seen user testimony tabs on websites. Whether these are endorsements from individuals or professional reviewers doesn’t really matter. Rather, it’s just a way to provide verifiable support of your worth.
A well-designed website allows this information to be accessible. Unless this information is clearly displayed your customers probably aren’t going to find it in the first place.
User Experience Is Defined By The Little Things
The most influential parts of a website’s design to a customer are the things that they take for granted. For example, most users scan a web page in an F shape. This is commonly recognized by professionals in the industry, but not something the average person would know.
The lesson here is that there’s a difference between designing a website and just making one. Website design is a series of techniques and approaches that add up to make a user-friendly experience.
Not taking website design seriously, or implementing it poorly, can actually result in a website that hurts your business more than it helps it.
A Good Website Is The Most Powerful Ad You Can Have
Advertising is expensive. Advertising effectively can almost seem impossible at times. This is another thing that proves the importance of website design.
But what if I told you that one of the best ways to advertise yourself is to have a great website? A website with a blog, user testimonies, and contact information stands head and shoulders above any ad you could possibly place in a newspaper or on Facebook.
More importantly, a well-designed website makes this information just as accessible as an ad in a paper or a billboard. Even a professionally designed website will also be cheaper than placing multiple ads around town or online, which is another important consideration if you’re just starting to grow your business.
The reason that a website has the potential to be so effective is that it has an almost infinite reach. An ad in a newspaper is only going to reach subscribers, and Facebook ads are limited by the algorithm they use to decide who it’s relevant to.
But so long as your website is indexed by Google you can hypothetically be found by anyone who’s searching for a product or service in your industry. Ideally, you want to get your website on the first page of Google search results.
How Do I Put All Of This Together?
The key thing to remember is that you don’t have to make any of these changes right this second. It’s a process. It’s an element of growing your business, so don’t beat yourself up about not knowing all of the advice above already.
Also, don’t forget that in order to have a really good website you’re going to have to think from your customers’ point of view. If you were visiting your website, would you want to buy anything? Would you trust it?
Now that you know the importance of web design we bet you’re still looking for more ways to build a strong website we’d point you towards The Best Web Design Trends For 2017 and Mastering the Art of Small Business Web Design. But don’t stop there! Stick around and check for more updates!
What’d you think about the advice above? Anything you’d like to add? Feel free to tell us all about it in the comments section below.