Your website is the face of your business. Can you afford to leave a bad first impression?
The average internet user doesn’t have time to spend on a slow and outdated website.
Adobe found that 39% of visitors will stop engaging with your site if it takes too long to load, and 38% will stop if the layout or imagery is unattractive.
Over time, the average consumer’s idea of what good web design is has changed. What people considered high-quality web design 5 years ago is now seen as lackluster.
If you’ve had your website for a while now, you need to update your web design.
Just think about it: when you have a place where any potential client can walk in, at any time, wouldn’t you worry about how that specific place looks?
If you aren’t sure why your website needs a makeover, and you want to learn why website design is important for business, read on.
1. Update Your Web Design If Your Website Looks Like Something from the 90s
- 1 1. Update Your Web Design If Your Website Looks Like Something from the 90s
- 2 2. Your Website Must Be Easy to Navigate
- 3 3. The Importance of Mobile Friendliness in 2017
- 4 4. Website Speed Is Now a Big Part of SEO
- 5 5. Calls-To-Action Are the Key to a High Conversion Rate
- 6 6. Outdated Coding and Issues with Browser Compatibility Can Hold You Back
- 7 7. Updating the Web Design Makes It Easier to Track Your Website’s Effectiveness
- 8 8. Your Content Should Be Fun to Consume
- 9 Wrapping Up
You might think that your potential clients are more interested in what you offer, not how your website looks.
The problem is that when your website looks outdated, your organization looks unprofessional too.
An outdated looking website makes clients think that you don’t care about your business, even when you do.
Instead, make them feel like your business is your first priority.
Good web design is about more than just looks. Nobody wants to stay on your website if they can’t find what they were looking for in the first place.
The easier your website is to navigate, the more likely it is for your visitors to purchase your products or services.
Structuring your website in a manner that makes everything easy to find will land you more clients.
3. The Importance of Mobile Friendliness in 2017
One of the best ways to update your web design is to make it mobile friendly.
According to Google, 65% of Americans claim that they use their smartphones to access the internet as much as their computers.
We spend more and more time on our smartphones, since they are with us everywhere we go.
Designing your website to be mobile friendly is a natural move for your business.
When you adapt your website to mobile usage, your website adapts to the size of the screen that its visitors view it on.
A client who visits your website on a smartphone should have as enjoyable of a browsing experience as someone who visits it from a PC. Your visitors shouldn’t have to zoom in and out all day.
4. Website Speed Is Now a Big Part of SEO
Search Engine Optimization(SEO) is the practice of improving your website to rank higher in search engines. A component of SEO is website speed.
A faster loading website results in a better user experience, so Google now uses speed as a ranking factor.
Why should you care about Google thinks? Well, it makes your website easy to find, and it can have a huge impact on your business.
They are a few tools that can help you determine in a few seconds if your website is fast enough for Google’s liking.
Google is all about keeping their users happy, and your business should be too.
5. Calls-To-Action Are the Key to a High Conversion Rate
As years went by, marketers realized that enticing calls-to-action increase conversion rates.
A call-to-action (CTA) is a link or button on your website that invites your visitors to take an action.
For example, you can use a CTA to get a customer to share their email address for a valuable piece of information, or for a newsletter.
If your website lacks good CTA’s, you could be missing your chance to convert many of your leads to sales.
An effective call-to-action will grab the attention of your potential client. If your website design fails to capture their attention, you will have much lower conversion rates.
6. Outdated Coding and Issues with Browser Compatibility Can Hold You Back
An older website might not meet the basic web standards of today. If you developed your website years ago, it might have a lot of HTML code that is irrelevant in 2017.
Unnecessary HTML slows down your websites dramatically. As discussed earlier, a slow website is not only annoying for your potential client, but it also affects your rankings.
However, updating your website will also make it compatible with all browsers.
7. Updating the Web Design Makes It Easier to Track Your Website’s Effectiveness
These days, there are many tools that can help you track everything.
Tracking tools can make enable you to see what websites pages perform better than others, how much time your visitors stay on your website, as well as other details related to browsing activities.
Without tools such as conversion tracking or heat mapping, you will find it difficult to improve your website. However, many of these tools are only compatible with modern websites.
8. Your Content Should Be Fun to Consume
Most users who visit your website do so to consume informative, engaging content.
Many older websites feature outdated visuals and wonky text. When there are many sleek alternatives out there, why would consumers waste their time with bland content?
When you update your web design, you not only improve the functionality and layout of your website, but you also change the way your users interact with content.
You should highlight your website with engaging visuals, and videos, while not slowing down the speed of your website.
Having a modern, responsive website is one of the best ways to leave a good impression on your clients.
If your website is several years old, you should update your web design.
Your website is the face of your brand, so make sure you keep it fresh and clean.
However, it’s not just about looks. Aspects such as functionality, responsiveness, and ease of navigation are just as important.